Detect, Track, Analyze Shoppers in your Stores
Shopper Tracking’s cloud managed WIFI with shopper location analytics benchmarks your stores on key customer behavior indicators.
The SMI mesh networking solution includes all the components required: a platform with your own portal to manage WIFI delivery plus customer location analytics that show you how efficient your stores are at attracting and retaining customers.
How Shopper Tracking Works
At each store, plug in 1 of the SMI routers to the internet via an ethernet cable; 0ther routers mesh together automatically. On your SMI account, configure the stores where the routers are installed.
For each store, register the routers that were installed using the router MAC addresses. Shoppers are passively and automatically tracked by the SMI routers with data collected on each visit.
Live data is automatically collected, processed and displayed on a series of dashboards on the cloud. Up to 40 metrics are available and can be compared store by store to evaluate performance.
‘Plug & Play’ shopper tracking and mesh networking solution
Zero configuration, self forming, self healing mesh
Cloud controller for complete control, and monitoring
Alerts on power and data outages
Multiple SSIDs for public and private use
Block access to web sites, users – limit download size
Locating and tracking shoppers by detecting the MAC address on mobile phones
Benchmark performance on customer metrics, store by store
Number of visitors per day/time by store
Walk by store traffic vs. walk in traffic by store
New visitors vs. repeat by store
Measure loyalty and customer value across all store locations
Location and value of visitors “now” in store
Frequency of visit; number of days from last visit
Average dwell time spent in stores
A dedicated portal with ready, customizable dashboards and analytics
Dashboards with customizable layout and design features for image background, button styles, legends, chart titles and more
Fast interactive chart controls with intuitive selection of chart areas to select and explore data
Chart and table mash ups in any combination on a dashboard
Changeable measures and drill downs to other dimensions
iPad application for always-on from any location availability
Triggered alerts and notifications on changes in business conditions.